Jack Ass

A Montana man named Jack Ass has sued MTV's parent company, accusing the music channel of "plagiarizing" and "defaming" his good name in connection with the show "Jackass." The 44-year-old Ass, who legally changed his name from Bob Craft in 1997, is seeking at least $10 million from Viacom, which Ass contends is "liable for injury to a reputation I have built and defamation of character I have created."

BTW: You can find Jackass, the movie part 2 over here: part 1, part 2.